Selling a Home Should Make Good Scents
Putting your home on the market takes a lot of work. Getting the house ready to list and then having everything pristine when you leave for the day in case there is a showing that day is a full-time job in and of itself.
Undoubtedly your REALTOR® will give you sound advice about what is important for showings. The house needs to be spotless; beds made every day; absolutely no dirty dishes left in the sink and on and on and on. The temperature needs to be comfortable and the lights should all be on.
When potential buyers come in the house for a showing, you want them to be able to visualize the house as theirs. Unfortunately, if something is awry in the house, such as the temperature too hot or too cold, that is what they will remember about the property. Potential buyers talking about the showing later will refer to the house as, “Remember the house that was so cold”? That is why it is so critically important for sellers to maintain their house at a level that soothes the senses; sight, sound, touch (feeling the temperature), and smell.
The one sense that does not get the credit it deserves is the sense of smell. The sense of smell triggers an emotional reaction, and then an identifier. The other senses, on the other hand elicit the factual response first, and then the emotional response. Not only that, but people can recall smells with 65% accuracy after a year; visual recall is about 50% accurate after three months.
This has become such an important issue that companies are investing large sums of money for scent marketing. Westin Hotels & Resorts hired a company that created a signature scent for its’ global properties. The scent was called “white tea” that was a fragrance described as a blend of white tea and vanilla with cedar notes. The scent is found in the lobbies, soaps, and lotions to enhance its’ brand recognition.
The cost of creating a brand scent from scratch can cost around $25,000 and $200 to $500 to properly maintain the scent throughout.
The good news for home sellers is that they do not need to go to that extreme. It is important however, to maintain a clean smell in your home. And by clean smell we are generally referring to no smell. Scented candles or plug-ins are an absolute no-no. Generally what one person likes, another may detest. It also gives the impression that you are trying to cover up a pet odor. It much safer to eliminate odors all together.
In days gone by, agents would suggest that the seller bake fresh cookies or bread before a showing to provide an early version of “scent marketing”. But today, sellers simply do not have time to bake cookies or bread before a showing or open house. The best advice today is to have no odor.
If you are thinking of buying or selling, talk to a real estate professional – talk to a REALTOR® who can give you the information you need to make an informed decision.
As always, if I can help with any of your real estate needs, please feel free to text or call me at 301-712-8808 or email me at RolandLow1@gmail.com.
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