Real Estate Agent vs. Dentist
As a real estate agent, I get a ridicules amount of emails telling me that if I advertise with their company I will have a boat-load of clients. That’s a good thing. However, as we all know, if it’s too good to be true, it probably isn’t.
As an agent, I can sign up with a company that will enable me to advertise myself as one of the top ten agents in the state of Maryland. Sounds great – and all I have to do is pay the $295 annual fee and I instantly become one of the top ten agents in the State of Maryland.
Another company will advertise you as a “premier” real estate agent. You may have never sold a single property but if you pay the required annual fee you are instantly a “premier” agent.
The email I received yesterday, and has prompted this blog posting, was the one that said that “working with a real estate agent is like going to the dentist”, unless of course you contract with the agents that advertise with their company.
First and foremost, I want to apologize to all the dentist out there. I’m sure there are folks who have had bad experiences with dental appointments just as there have been buyers and sellers who have had bad experiences with real estate agents. But the criteria to identify the good ones and the bad ones should not, and does not, depend on whom you advertise with.
Quite often, when I talk with people about real estate, they express their frustration with a real estate agent they had worked with. When we get to the reason why it almost always boils down to communication. “We signed a contract with the agent, and never heard from them again.” Communication between real estate agents and clients is the number one complaint that buyers and sellers have with agents.
When you are looking to hire an agent, ignore the fluff and the labels and see how well you communicate with them. Agents should understand the market conditions and be able to discuss the current trends in real estate, but they should also be able to sit down and talk with you as a client. If they are not able to communicate effectively with you, how will they ever be able to communicate with buyers or other agents.
I also believe it is important that clients and agents discuss the best way to communicate with each other. I had some clients that were selling their house and buying another. The wife wanted emails and the husband wanted text messages. Without fail, when I sent each of them a communication, the husband would immediately contact the wife to discuss the topic and the wife would get back to me. It worked for them and it worked for me.
If you are thinking of buying or selling, talk to a real estate professional – talk to a REALTOR® who can give you the information you need to make an informed decision.
As always, if I can help with any of your real estate needs, please feel free to text or call me at 301-712-8808 or email me at RolandLow1@gmail.com.